imPACKED GO
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imPACKED Go connects users with eco-friendly venues in overlooked areas, promoting community and support for local economies and fostering a more sustainable lifestyle. By spotlighting local communities, it creates a more equitable and responsible travel experience.
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Defined product vision and strategy in collaboration with the founder.
Analyzed the market trend and business goals.
Designed the MVP to validate key features.
Iterated designs based on user feedback and evolving goals.
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Restricted access to sustainable alternatives.
Inadequate access to relevant information.
Financial constraints impacting decision-making.
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Currently, the platform has inspired online communities in over 29 cities across China, where locals actively share and promote sustainable practices, driving a collective movement towards a greener future.
I experienced the applet in Yunnan and Xiamen, China, as it guided me to local vegan snacks and artisanal grocery stores, enriching my cultural interactions.
Persona
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Social-friendly and environmentally friendly companies
Typically, small to medium enterprises are often hidden in Chinese cities and villages.
1. Limited Budget: Unable to afford traditional or digital advertising to reach a broader audience.
2. Low Visibility: Struggles to gain consumer recognition despite social and environmental efforts.
3. Differentiation Issues: Hard to stand out without clear criteria or promotional platforms.
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Gen Y and Gen Z, mainly in urban areas, encompassing both locals and tourists.
Typically, seeks to maintain a balanced lifestyle and mental well-being.
1. Eco-Friendly Access: Struggles to find convenient and affordable eco-friendly options in a fast-paced city.
2. Time Constraints: Limited time to engage in sustainable activities due to a demanding work schedule.
3. Community Connection: Finds it challenging to connect with like-minded individuals in a convenience-driven urban lifestyle.
Iteration Process
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1. Remove Search Box
I deleted the search box to allocate more space to the homepage map, as users rarely use it for unfamiliar places.
2. Relocate List Button
Moved the list button to a more prominent position based on user research for better visibility.
3. Key Visual Iteration
I Improved the key visual style to enhance usability and user engagement.
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4. Use of Chinese Tags
Choose Chinese tags to suit the app's audience despite the English being clearer.
5. Reviews Feature
Added reviews to enrich content and attract users due to limited info in v1.0.
6. UX Writing Updates
Simplified navigation with a popular style. A contact phone number was added for easier enterprise communication.
